How Ralph Lauren and Nike are Capitalizing off the Olympics
We're a week into the Olympics and by now most viewers have noticed that Ralph Lauren, Nike and Under Armour are the official sponsors of Team USA gear. Joining The Long and The Short to discuss the benefits of outfitting Team USA is Nick Martell and Jack Kramer, Co-Founders & Co-CEOs of MarketSnacks.
Ralph Lauren shocked many when it dressed Team USA in suede gloves during the opening ceremony. The internet was quick to point out they were reminiscent of a scene from "Dumb and Dumber." The gloves were on sale after the ceremony for $1,000 and are already sold out! Martell and Kramer say that Ralph Lauren really needs to capitalize on post-Olympic buzz and try to bring more people into their brick-and-mortar store, after a struggle with its online sales.
Plus, Nike may be outfitting the athletes when they receive medals, but it's also teaming up with Snap. The apparel company was the first non-Snap company to sell product on the platform, pushing its Air Jordan III "Tinker" shoes after the All-Star NBA game on Sunday night. Martell and Kramer say this was Nike's attempt at appealing to a younger, more millennial, audience.
Andrew Nusca, Editorial Director at Fortune, dives into WhatsApp’s first-ever ads rollout —and how Meta’s ad push intensifies its showdown with OpenAI.
Ben Geman, Energy Reporter at Axios, joins to discuss the latest Middle East tensions, Brent crude price swings, and why gas prices aren’t falling with oil.
Al Root, Associate Editor at Barron's, joins to discuss Tesla’s robotaxis going live in Texas—what it means for autonomy, safety, and the EV race ahead.
Dena Jalbert, M&A expert and CEO of Align Business Advisory Services, on the state of U.S. M&A: deals worth $1–$10 billion (including debt) are surging.
Jeremy Jansen, Head of Supply Chain at Wells Fargo, unpacks the ongoing trade talks between the United States and China as consumers still wonder about tariffs.
A group of Democratic Texas lawmakers is asking Elon Musk to delay his rollout of driverless ‘robotaxis’ in the state this weekend to assure the vehicles are safe enough.
The billionaire slated to takeover the controlling interest in the Los Angeles Lakers has built a career leading businesses investing in everything from sports franchises to artificial intelligence.
IBM Fellow Jerry Chow talks IBM’s expansion of the Quantum Data Center in Poughkeepsie, installing Heron processors that deliver utility‑scale performance.
