How Revolve Created a Brand Based Around Influencers

June 11, 2019
Online retailer Revolve has revolutionized the modern women's retail landscape. The brand has used a unique influencer marketing approach to become a fashion giant. Raissa Gerona, Revolve's chief brand officer, joined Cheddar's Business of Buying to talk about what makes a successful influencer brand and how their experiential marketing resonates with customers.