Sensi Products recently underwent a complete redesign to make the transition to solely medical marijuana edibles to consumer products for recreational use. The company's co-founder Lisa Tollner explains how her company made this switch, and her outlook for this expanding market in California.
"For the most part it was a pretty straight forward maneuver for us," explains Tollner. "We saw this coming. I would say as early as five or six years ago we felt it was just a matter of time."
Tollner says the procedures and paperwork for regulation in this evolving market can be intimidating for those new to this space. "It's not easy, and so the transition to this new format takes a lot of people time," says Tollner. "A lot of it is no different than a typical business but it does have added layers."