How Skullcandy and Sisense are Tackling Fraudulent Returns

Amir Orad, CEO of Sisense, and Mark Hopkins, Chief Information Officer at Skullcandy, discuss how business intelligence technology is helping retailers cut down on fraudulent returns. Hopkins discusses the issues the company faced with online returns where customers returned items that were less expensive than the return file they claimed. He even says that one consumer filed for a return and shipped back a block of wood. Amir talks about how Sisense's business intelligence technology helps companies identify fraud early on, allowing the company to focus on cultivating its consumer experience.

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