November 16, 2017
Sonos and Enjoy are teaming up to improve the customer experience. Starting in November, Sonos is offering customers same day, hand-delivered service through Enjoy. With availability in 17 cities, nearly half of the country will have access to this feature over the holiday shopping season, says Enjoy CEO Ron Johnson. This service can be compared to sending an Apple "Genius" to your door, says Johnson. He adds that this is all about the last mile of the customer experience. So far people have convenience, but Enjoy believes in "going through the door." Johnson led Apple's retail strategy for 11 years. Now, Apple is building out town hall concept stores in big locations. When asked about this strategy, Johnson said "it's brilliant" and would love to partner with them in the future.