How Start-up Zola is Redefining the Wedding Experience

This time of year is filled with holiday shopping, family, and engagements! In fact, 45% of the couples who use Zola being planning their wedding between Thanksgiving and Valentine's Day. Zola, the wedding registry start-up, is looking to shake up the entire wedding experience. Zola now has a tool to build your own wedding website, a unique registry, and more. Zola has now helped 500,000 couples, and has raised over $40 million from VC firms. Shan-Lyn Ma, CEO and co-founder of Zola joins Cheddar to explain how they have built their business and brand. When asked what are the weirdest things couples have registered for, she said that many couples love the game, "Cards Against Humanity," and one couple once registered for a lifetime supply of avocados.

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