Bitcoin is currently one of the top most followed tickers on social media platform StockTwits. Ian Rosen, CEO of StockTwits, explains how users are responding to the cryptocurrency craze.

Rosen says more than 10 percent of StockTwits 1.2 million users checked a cryptocurrency stream in the last week. "It's an exciting set of assets," said Rosen. Currently Bitcoin has more watchers than Microsoft on StockTwits says Rosen.

This week StockTwits launched a redesign of its mobile and web social platform. While users cannot currently trade cryptocurrency on the platform, Rosen said the company is looking to integrate this capability in the future.