How Tastemade Became One of the Biggest Content Creators on Social Media
The food, travel, and lifestyle-focused platform has grown into a global brand with more than 200 million monthly viewers. Most of that expansion can be credited to data, says Oren Katzeff, head of programming.
For the full interview, [click here](https://cheddar.com/videos/food-and-lifestyle-brand-tastemade-launches-on-youtube-tv-to-bring-digital-content-to-steaming-platform).
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.