What U.S. Must Do to Win a Spot in the Next World Cup
*By Christian Smith*
To the surprise of absolutely no one, the 2018 FIFA World Cup Round of 16 is filled with European and South American teams, and that's not likely going to change any time soon.
Money, national soccer infrastructure, and league leadership are the keys to the success of these two continents says longtime soccer fan and publisher of the World Cup newsletter "[The Banter](http://jointhebanter.com/)," Jeffrey Marcus. These three factors are the reason Europe and South America have dominated world soccer since the first World Cup in 1930, and are what the United States and other competitors will need if they ever want to hoist the golden World Cup trophy in the air.
"I think we have the administrative here in the United States," Marcus said in an interview on Cheddar. "I think it's a question of finding better players and nurturing them."
In Europe's case, math is on the continent's side. Out of the 54 countries competing in UEFA, Europe's World Cup qualifying conference, 13 get spots in the World Cup finals. By comparison, Africa's CAF is made up of 54 nations, and only five will qualify for the World Cup. That's not to say Europe's 13 qualifiers aren't deserving, it just means there more European teams are likely to advance out of the group stage.
South America's story is slightly different. Only five teams from CONMEBOL, the South American FIFA league, qualified for the tournament. Four of those teams made it to the Round of 16: Argentina, Brazil, Colombia, and Uruguay. All of those teams except for Colombia have won the tournament two times or more, cementing their dominance in the sport.
Uruguay is an [especially interesting case](https://www.youtube.com/watch?v=1EVr1I6oll0). The country is the size of Florida and has about 3.44 million people, which is just shy of the population of Connecticut. Despite these limiting factors, the country regularly shines on the world stage.
From 1950 to 1990 the United States failed to qualify for the World Cup. If the U.S. men's national team hopes to one day match the success of its South American neighbors, then it will need to focus on finding and developing better talent, Marcus said.
World Cup 2026, which the United States will host along with Canada and Mexico, could provide the best chance for a North American team to win the tournament for the first time. All three host nations automatically qualify for the tournament. Plus, the hometown focus on the World Cup will likely mean more money will be funneled into talent and coaching development.
For full interview, [click here](https://cheddar.com/videos/previewing-the-2018-fifa-world-cup-round-of-16)
Minty Bets, Sports Betting Analyst for Yahoo Sportsbook, joins Cheddar Bets to break down all of the latest trends from the first week of baseball season.
Sponsored by BetMGM
The competition between streaming platforms is heating up as Apple TV+, HBO Max, and others acquire the rights to air live sports, oftentimes behind an exclusive paywall. While this is likely to entice some viewers, it also presents a risk that viewership will become fractured. Customers might steer away from subscription overload as content streaming options become seemingly endless. Jeff Agrest, deputy sports editor and media columnist at the Chicago Sun-Times, joins Closing Bell to discuss what it means for the live sports industry when content is put behind a paywall on streaming platforms, how it could impact viewership, impact on sports betting, potential acquisition targets, and more.
The Dallas Cowboys have joined forces with cryptocurrency platform Blockchain.com as the NFL loosens restrictions on teams making such deals. The partnership won't open the door for crypto use at AT&T stadium but will provide for some exclusive fan experiences.
Ice Cube's 3-on-3 basketball league, the Big3, is introducing decentralized team ownership to fans with the chance to own a minority stake in the 12 teams through blockchain technology, a first for professional sports. The rapper, actor, and filmmaker joined Cheddar News to talk about the new ownership model using NFTs. "This is a perfect time to offer it to fans and not just wait for fat cats to come and want to buy the teams but for fans to be able to be a part of it,” he said.
McLaren displayed its all-electric, off-roading racing vehicle, the Odyssey, in from of the New York Stock Exchange on Tuesday. Zak Brown, CEO of McLaren Racing, joined Cheddar News to discuss bringing the heavy-duty vehicle to a new racing series with an emphasis on sustainability — and even gender equity with a male and female team of two drivers required. "This is McLaren's first-ever Odyssey, which is an EV. Looks like an SUV — but not really much of an SUV — that we raced five times around the world in various locations where climate has impacted the world," he said.
Seth Schachner, a digital business executive and the managing director of the consultancy Strat Americas, joined Closing Bell to talk all about the mega-merger between WarnerMedia and Discovery, combining to form Warner Bros. Discovery (Nasdaq: WBD), and what it means for the streaming space going forward. “I think unlike some of the other mergers that you've seen out there. I think this one has actually got a real chance to be successful and to really further the cause of streaming," he said.
Between Bells executive producer Conor White recaps some of the biggest stories of the week, and teaches Baker Machado and Hena Doba a thing or two at the same time. It's This Week In Trivia!