What U.S. Must Do to Win a Spot in the Next World Cup
*By Christian Smith*
To the surprise of absolutely no one, the 2018 FIFA World Cup Round of 16 is filled with European and South American teams, and that's not likely going to change any time soon.
Money, national soccer infrastructure, and league leadership are the keys to the success of these two continents says longtime soccer fan and publisher of the World Cup newsletter "[The Banter](http://jointhebanter.com/)," Jeffrey Marcus. These three factors are the reason Europe and South America have dominated world soccer since the first World Cup in 1930, and are what the United States and other competitors will need if they ever want to hoist the golden World Cup trophy in the air.
"I think we have the administrative here in the United States," Marcus said in an interview on Cheddar. "I think it's a question of finding better players and nurturing them."
In Europe's case, math is on the continent's side. Out of the 54 countries competing in UEFA, Europe's World Cup qualifying conference, 13 get spots in the World Cup finals. By comparison, Africa's CAF is made up of 54 nations, and only five will qualify for the World Cup. That's not to say Europe's 13 qualifiers aren't deserving, it just means there more European teams are likely to advance out of the group stage.
South America's story is slightly different. Only five teams from CONMEBOL, the South American FIFA league, qualified for the tournament. Four of those teams made it to the Round of 16: Argentina, Brazil, Colombia, and Uruguay. All of those teams except for Colombia have won the tournament two times or more, cementing their dominance in the sport.
Uruguay is an [especially interesting case](https://www.youtube.com/watch?v=1EVr1I6oll0). The country is the size of Florida and has about 3.44 million people, which is just shy of the population of Connecticut. Despite these limiting factors, the country regularly shines on the world stage.
From 1950 to 1990 the United States failed to qualify for the World Cup. If the U.S. men's national team hopes to one day match the success of its South American neighbors, then it will need to focus on finding and developing better talent, Marcus said.
World Cup 2026, which the United States will host along with Canada and Mexico, could provide the best chance for a North American team to win the tournament for the first time. All three host nations automatically qualify for the tournament. Plus, the hometown focus on the World Cup will likely mean more money will be funneled into talent and coaching development.
For full interview, [click here](https://cheddar.com/videos/previewing-the-2018-fifa-world-cup-round-of-16)
State and county taxpayers will be asked to commit a record $850 million in public funds toward construction of the Buffalo Bills’ new stadium as part of a 30-year lease agreement.
Saint Peter's University - a small school in New Jersey school - has skyrocketed to the center of the sports world in a 'Cinderella' story for the record books. The ultimate underdog of the men's March Madness tournament is just the third 15-seed to reach the Sweet 16, after beating Murray State and college basketball powerhouse Kentucky. Throughout the university's historic run, Saint Pete's has reportedly been earning what amounts to millions of dollars in publicity. Amanda Christovich, reporter for Front Office Sports, joins Cheddar News' Closing Bell to discuss.
ESPN College Gameday LaPhonso Ellis joins Cheddar Bets to break down the NCAA Tournament so far, and who will make noise all the way down to New Orleans.
Sponsored by BetMGM
BetMGM Host Olivia Harlan Dekker joins Cheddar Bets to talk about lessons learned from this year's NCAA Tournament and to share which teams have the best value going forward.
Sponsored by BetMGM
Emmanuel Acho joined Cheddar News to talk about his new book "Illogical: Saying Yes to a Life Without Limits." The former NFL player, current broadcaster, and host is on a mission to help people see beyond the goals that they have set for themselves. “People say 'what is being illogical?'" he said. "To me, it's believing it is so even when it's not so — so that it can be so."
Adidas is now the first major sports brand to create a program for paying college athletes. The new "name, image and likeness" network will allow more than 50,000 students across NCAA Division 1 schools to become paid spokespeople for the brand. Thilo Kunkel, Associate Professor and Director of Sport Industry Research Center at Temple University, tells us why this new program is only the beginning of an exciting time for student athletes.
Sports betting has boomed over the past year; but at the same time, sports betting stocks have not been so hot. Now, some sports betting brands are starting to rethink how to spend their money, especially when it comes to ads. It will come after online sports betting brands spent more than $320 million on advertising in 2021, up 38% from 2020, per MediaRadar. Brendan Coffey, sports finance reporter for Sportico, joins Cheddar News' Closing Bell to discuss.
Rowing-machine maker, Hydrow, raised $55 million in Series D funding round, led by Constitution Capital. Hyrdow offers a connected rowing machine that costs $2,495. The company's funding round comes as the at-home fitness industry is facing some challenges, due to many consumers returning to gyms after working out at home during the pandemic. Bruce Smith, founder & CEO of Hydrow, joined Cheddar News' Closing Bell to discuss.
