If You're Eating More McDonald's, This Company May Be the Reason
Digital media company Outernets may have a unique solution to helping brick-and-mortar stores increase their foot traffic.
The company has created interactive windows that show pedestrians personalized content as they pass by.
“It takes us 0.02 milliseconds to understand who you are and how to serve you with content,” CEO Omer Golan told Cheddar. “We use machine learning and computer vision to understand who’s looking at our display and, in real time, change the content to make it more relevant to them.”
The technology analyzes demographic information including age and gender, and while critics have privacy concerns, the company’s COO says that Outernets does not save images or personal data and doesn’t know where consumers shop.
“Right now it’s limited to what the camera sees and analyzes on the spot,” Tal Golan said.
Outernets, which is based in New York, has clients that include McDonald’s, WeWork, and Dylan’s Candy Bar.
For full interview [click here](https://cheddar.com/videos/a-new-age-in-advertising).
Susan Bourgeois, Louisiana Economic Development Secretary, talks preparations for Super Bowl LIX, plus Meta’s $10B data center coming soon to North Louisiana.
Triller CEO, Sean Kim, joins Cheddar to discuss how content creators are looking for alternatives in the U.S. as TikTok's future hangs in the balance. Watch!
Uncle Nearest CEO Fawn Weaver joins Cheddar to talk alcohol warning labels, the future of the alcohol business and why she thinks DEI has a PR problem. Watch!
