Last year, former Riot Games communications lead Nicola Piggott co-founded The Story Mob, an esports communications consultancy, alongside BITKRAFT Head of Communications Kalie Moore and ESL VP of Communicarions Anna Rozwandowicz. Nicola joins Cheddar Esports to tell the story of starting a woman-led business in esports, what makes doing PR for esports so unique, and how The Story Mob is using their power to lift up other women in the industry.