How to Go Viral on TikTok

With more than 150 million Americans on the platform each month, TikTok can help businesses, brands, and bands get attention and stand out. Cheddar News' Michelle Castillo spoke to a few people who've had viral success and asked them to share their strategy.

More In Culture

"The Business Of Booze" Ep 2: Maker's Mark, Mr Black, Wander + Ivy, and Richtech Robotics

Maker's Mark celebrates Kentucky's Bourbon Trail, Mr Black's Espresso Martini Fest, Wander + Ivy uncorks a single serve, and Richtech Robotics AI bartender

Wander + Ivy Uncorks A Single Serve Solution

Financier turned sommelier Dana Spaulding discusses how her 'quality over quantity' driven wine company is disrupting the category

Understanding the So-Called 'Culture Jacking' of the Wicked Film Marketing Campaign

Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.

Espresso Martini Craze Brews Success For Mr Black

As the coffee cordials category reaches $300 million dollars in the US, Australian spirits brand Mr Black explains their rise in popularity

It’s almost time for Spotify Wrapped. When can you expect your 2024 recap?

It’s almost that time of year: Spotify is gearing up to release its annual Wrapped, personalized recaps of users’ listening habits and year in audio.

Inside Kentucky's Booming $9 Billion Bourbon Economy

Managing Director of Maker's Mark, Rob Samuels, talks 25 years of Kentucky's famous Bourbon Trail and their contributions to the future of bourbon.

Load More