With more than 150 million Americans on the platform each month, TikTok can help businesses, brands, and bands get attention and stand out. Cheddar News' Michelle Castillo spoke to a few people who've had viral success and asked them to share their strategy.

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On the Scene: Winterverse
The wINTERverse in downtown Manhattan offers an immersive and interactive art experience for patrons as winter officially kicks off. Zach Blutner, managing director of Inter, joined Cheddar News to discuss what people should expect at the location.
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