Cheddar investor and entrepreneur Scott Belsky joined Cheddar at Cornell's Entrepreneurship Summit, and talked about how entrepreneurship has changed over the past decade. Belsky said that design is now a competitive advantage, whereas ten years ago it was something you would outsource. He also said that starting and testing a company is easier than ever. The only drawback being a company's ability to scale, something he attributes to the mastering different social media platforms. Belsky is invested in companies such as Uber, Pinterest, and Warby Parker. When looking for a company to invest in, he looks at its technology, how it might make new careers in the future, and for a concept that plays into the creative industry. He also looks at the team running the company. The team must be design-centric, take initiative, and listen.
