In today's edition of our Goldman Sachs entrepreneur series, hosts Kristen Scholer and Tim Stenovec talk about how to use social media to market your small business.
A few common themes throughout the different platforms are to be consistent with your visual look, engage with followers and connect with others in your industry. Most small businesses seem to thrive on Instagram, but you should think about diversifying your marketing efforts to Facebook and Twitter.
Plus, a look at Mary Nguyen Aregoni, owner of Saigon Sisters in Chicago, as part of the Goldman Sachs' 10,000 small businesses program.
Bestselling author Malcolm Gladwell explores the power of storytelling, the rise of AI and what makes human creativity unique at the World Business Forum.
Ari Hawkins, trade reporter at POLITICO, unpacks Nvidia CEO Jensen Huang's affair with an alleged Chinese spy, the FBI probe and the fallout for the AI giant.
Kory Kantenga, LinkedIn's Head of Economics, Americas, breaks down slowing hiring, the latest jobs numbers and how the midterms could reshape the labor market.
