A lot goes into selling a home, but nothing may be more important than the experience you create for a buyer. Staging plays a big role in marketing a home, but it takes a special eye to do it well.
Dana Bull is a realtor and real estate coach with years of experience staging homes. She shares some of her tips for making the most of any space. Bull says it's not about filling a space, but highlighting specific selling points.
Staging a home is only one part of the marketing strategy. It can be costly - as much as $10,000 to completely stage an average-sized home. If the cost is too high, Bull says at least spend a few hundred dollars on getting professionally-done photographs of your home. She says high-quality photos are the key to the sale.
As real estate is reshaped by AI and affordability pressures, Malte Kramer, CEO and Founder of Luxury Presence, explains how agents adapt, scale, and win.
Global markets hit a turning point as Michael Spence, Nobel Prize–winning economist and Professor Emeritus at Stanford University, assesses risks and growth.
