Stephanie Ericksen, Vice President of Global Risk Products for Visa, explains how the company is stepping up its card security. Despite a series of high profile data breaches, Ericksen says the average consumer is actually very safe.
Ericksen notes 95% of transactions made in the U.S. are now made using chip-enabled cards. Merchants with chip-enabled readers have reported a 66% drop in fraud cases.
Visa is exploring biometric card security, as well. Iris scanning and voice recognition could be card security options in the future. Ericksen also notes 40% of Visa transactions aren't made using a card at all, but instead through Apple Pay.