"At the end of the day, this relationship will end most likely with Belichick and Brady leaving together," Nick Dimengo, senior editor at FHM Magazine, told Cheddar. For full interview [click here](https://cheddar.com/videos/will-ego-kill-the-patriots-dynasty).

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Strong Sports Brands Should Endure Wins and Losses, Says 49ers CMO
When the San Francisco 49ers face off against the Kansas City Chiefs this Super Bowl Sunday, the team's brand will be in the best position that it's been in for decades. But it's how the franchise thrives through good and bad times that defines success, 49ers CMO Alex Chang told Cheddar.
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