Shan-Lyn Ma changed the entire wedding industry by using her personal experiences as inspiration. The Zola co-founder and CEO joins Cheddar as part of our “In the Moment” series with Citi.

Ma says she launched Zola to revolutionize gift giving after she became frustrated with shopping for wedding gifts herself. Throughout the years, Ma has learned that traditional gifts are just as popular as experiential gifts. Also, she gives us the inside scoop on some of the strangest wedding gifts couples have registered for.

With 2018 well underway, Ma tells us what we can expect from Zola in the year ahead.