HP Launches Device-As-A-Service Offering With Apple
HP is expanding is Device as a Service Offering to include Apple. Cheddar's Brad Smith speaks with HP's General Manager and Worldwide Head of Emerging Compute Solutions Michael Park about what this means for the company.
"When you take the market leadership that Apple has for tablets and smartphones, combined with the leadership HP has for PCs along with commercial go to market services and support that we are known for it makes for a logical combination," says Park.
Janet Balis, EY Marketing Practice Leader, and Charisse Hughes, Chief Brand and Advanced Analytics Officer, Kellogg’s, join Cheddar News at CES in Las Vegas to discuss the importance of investing in your brand in the face of recession fears, the biggest challenges that CMOs are facing today, and where opportunity can be found in the adversity.
Cheddar News dove deep into the world of viewing content and looks into the future of the next generation of projectors and aromatic ways to watch your shows.
