Ben 'MrBitter' Nichols has had over a decade's worth of esports experience from producing live tournaments to casting some of the most historic StarCraft moments of all time. Now he's behind the scenes at the New York Excelsior as their head of events and business development - and he's taking that chance to push esports even further. We talk the eternal power of StarCraft, why Bitter thinks NYXL has the greatest fanbase in the world, and how he's planning on fueling that energy to create the greatest esports city in the world with events like the NYXL pop-up shop.