Beauty brand Il Makiage is reinventing the standards of makeup by using machine learning. The tech-forward makeup brand has launched their PowerMatch algorithm to help consumers find the perfect shade of foundation online without having to see their face. L Catterton is an investor and helped reshape the beauty company. Michael Farello, Managing Partner of L Catterton discusses the new 'Try Before You Buy' option and what makes the company unique in the crowded beauty space.