The first book in the Harry Potter series hit shelves in 1997. Since then, it’s become a multibillion dollar franchise with multiple books and movies, a theme park, and now an interactive exhibit in New York City. Cheddar’s own Ashley Mastronardi visited earlier this week before it was open to the public.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.