Amid Russia's attack on Ukraine, major businesses from BP to Big Tech like Apple have been pausing their business dealings with the invading nation. Brian Walker, chief strategy officer at commerce software company Bloomreach, joined Cheddar News to discuss how some companies are showing support for Ukraine and what this could mean for consumers. "Whether it be impacts on energy or operational costs, shipping and logistics, or frankly impacts on the financial services industry, these will have long term implications on retail prices," he said.