In-product user research platform Sprig helps companies identify whether there is a market need for their products and services. The startup recently raised $30 million in funding from new and existing investors including Andreessen Horowitz and Accel. Companies like Dropbox and Adobe use Sprig's platform to collect feedback from users on their software to identify areas where they can improve. Sprig says the process can help to build customer-centric products that are more likely to succeed. Ryan Glasgow, Founder and CEO of Sprig, joins Cheddar News' Closing Bell to discuss.