Student-athletes from across the country can now make money from their name, image, and likeness. The move marks a new era in college sports. Now, two companies are joining forces to put even more power in the hands of college athletes. 'Subtext' and 'INFLCR' are partnering to help NCAA student-athletes communicate with their fans through text messages. The move will give these players a new way to make money. Jim Cavale, founder and CEO of INFLCR, and Mike Donoghue, co-founder and CEO of Subtext joins us to talk about the partnership.