It really is "everyday, bro" for social media star Jake Paul. The entrepreneur and media mogul joins us to discuss his new holiday EP "Litmas" and his plans to become "social media's first billionaire." He reveals why Dr. Dre is his empire-building role model.

Paul gives his pointers on how to keep the holiday season "lit." He also discusses his merchandise line, which generates seven-figures in profit. The man behind YouTube's fastest-growing page also explains how he balances his public and private personas.

Paul is the CEO of the social media conglomerate and incubator, Team 10. He explains a typical day in the life at the group's Los Angeles-based mansion. Find out why he describes life at the company as a "modern-day reality show."