Men's bespoke suiting company Musika Frere has captured the attention of top athletes including Odell Beckham Jr., Kevin Durant, and Stephen Curry. Many of the celebrities are connecting with the brand through Instagram, which co-founders Aleks Musika and Davidson Petit-Frere attribute as the key to their company's growth. Cheddar's Baker Machado goes inside the brands' showroom to learn about the difference between bespoke and custom fit, and how the entire suit fitting process works.