Acura unveiled its 2018 RDX prototype recently at the Detroit Auto Show. Cheddar's Alyssa Julya Smith speaks with Acura North America President Jon Ikeda about the technology behind this new vehicle, and the company's partnership with the Sundance Film Festival. "It's the first in a generation of cars we've been working towards," explains Ikeda. "It has all the bells and whistles and we are excited to share all of its innovations." Ikeda says innovation is about risk-taking. "That's the energy we like to bring to the table at Acura, and it's kind of defined who we are," said Ikeda. Acura has been a partner at Sundance Film Festival for eight years.

Share:
More In Technology
It’s time to unpack Spotify Wrapped...
The end of 2025 is almost upon us. And it’s time to unpack Spotify Wrapped. On Wednesday, the music streaming giant delivered its annual recap — giving its hundreds of millions of users worldwide a look at the top songs, artists, podcasts and other audio they listened to over the past year. Spotify isn’t the only platform to roll out a yearly glimpse of data collected from consumers’ online lives. But since its launch about a decade ago, Wrapped has become one of the most anticipated. And Spotify is billing the 2025 edition to be the biggest yet, with a host of new features it hopes may also address some disappointments users had last year.
Load More