Acura unveiled its 2018 RDX prototype recently at the Detroit Auto Show. Cheddar's Alyssa Julya Smith speaks with Acura North America President Jon Ikeda about the technology behind this new vehicle, and the company's partnership with the Sundance Film Festival.
"It's the first in a generation of cars we've been working towards," explains Ikeda. "It has all the bells and whistles and we are excited to share all of its innovations."
Ikeda says innovation is about risk-taking. "That's the energy we like to bring to the table at Acura, and it's kind of defined who we are," said Ikeda. Acura has been a partner at Sundance Film Festival for eight years.