Inside the Rebrand of a Leading Consumer Cannabis Company
Cannabis company "hmbldt" is changing its name to "dosist." Co-Founder Jason DeLand joins Cheddar to tell us why the time was right for the change. He says it's to emphasize the brand's focus on using cannabis as a health and wellness tool.
DeLand breaks down the widespread popularity of dosist's Dose Pen. He explains the different health maladies it aims to treat. These include: trouble sleeping, chronic pain, gastrointestinal troubles, and even one's love life.
Finally, DeLand discusses the medical benefits of legalized recreational cannabis. He explains just how important the concept of proper dosing is to his company's mission. The co-founder hopes shifting the conversation around marijuana will help shed some of its stigma.
They are playfully called the “forgotten five”: A handful of toys — the pogo stick, the Fisher-Price Corn Popper, My Little Pony, PEZ dispensers, and Transformers — that regularly approach toybox royalty as finalists for the National Toy Hall of Fame, only to be tossed back on the pile.
Taylor Swift's concert tour has dominated the box office in recent days and it's also the top-grossing concert film of all time here in the U.S. But a conversation on social media raised questions about movie etiquette and videos shared show film audiences singing, shining their phone flashlights and dancing in the aisles.
Cheddar News is getting into the spirit of the spooky season. Senior reporter Michelle Castillo spoke with Cameron Lang, general manager of the Color Factory New York, an immersive art museum in Soho that focuses on exhibits of interactive art. Lang explained the displays of seasonal colors, a ball pit along with other fun exhibits.
