*By Conor White* Eva Chen has spent the past three years turning Instagram into the go-to platform for fashion. Now the app's director of fashion partnerships is channeling her expertise into a new children's book, "Juno Valentine and The Magical Shoes." "I have always wanted to write a children's book my whole life," Chen said Thursday in an interview on Cheddar. "Since I was about the age of my daughter, four, I used to carry around a notebook and a pen and literally just write down stories, so this is my dream come true," she added. Chen is hoping readers embrace her book to the degree social media users have flocked to Facebook's ($FB) Instagram. The platform has more than 1 billion monthly active users, and it owes designers serious credit for its success. Gucci has over 29 million followers, Louis Vuitton ($LVMH) has nearly 28 million, while Burberry ($BRBY) has almost 13 million. "The fashion community takes a lot of risks on Instagram," Chen said. But luxury brands are still lukewarm on IGTV, Instagram's long-form video feature, which allows users to share videos that run as long as one hour. IGTV is four months old, but companies have been slow to embrace it ー unlike Instagram Stories, which was essentially an overnight success and now boasts over 400 million daily active users. "When we launched Instagram Stories, it was very straightforward, it was just basically a camera, and you posted stories," Chen said. "Now we have polling stickers, we have Live, we have Live With, we have Questions, we have Q&A, we have a lot of different functionalities," she added. Chen promised the company is staying patient while its baby grows up. "IGTV is literally 14 weeks old. If you put that in an analogy with a baby, it's literally a newborn," she said. "So the best is yet to come." For full interview [click here](https://cheddar.com/videos/instagram-icon-eva-chens-social-media-fairy-tale).
