Instagram Is Trying to Be BeReal. 

Let's talk about instagram. It's taking a move from B Real's playbook testing a feature that with ping friends to share unfiltered photos at a specific time of the day. It's called Candid stories. And instagram is rolling it out to some users in South Africa. The daily notification will prompt users to snap a simultaneous front and back photo and just like be real, you'll be unable to see your friends post until you publish your own another feature called Notes has been rolled out to all users. These are friend focused status updates at the top of your inbox. Um, you know, I want to say about here about the real and instagram instagram and meta has is no stranger to kind of stealing ideas from other platforms like Snapchat for example, Tiktok Yeah, exactly. But one thing that I think they're not realizing here, like sure this sort of candid unfiltered thing is in vogue, but also something that people love about be real at least for now, is that there's not advertising shoved down your throat. Well not even just advertising, it's supposed to be the most positive social media company out there because you're not filtering things, you're basically showing things in real time, which is sort of the anti instagram, but but what's also interesting is as you mentioned, it's another sort of thing that they're copying. It was only a matter of time before instagram got on this