Intrepid Travel's Search for Purpose Beyond Profit
Leigh Barnes, North American Director for Intrepid Group, explains the company's decision to switch its business model to one that is purpose-driven. Intrepid Group's revenue has increased 17% in the past year.
Barnes discusses the company's decision to share its thoughts on issues like President Trump's proposed travel ban, saying "it's the right thing to do." Intrepid Group was the first company to ban elephant rides on its tours and remove visits to orphanages.
Barnes, who will be assuming the new title of Chief Purpose Officer in July, says the goal for Intrepid Group is to become the first billion-dollar adventure travel company. He believes the company is on track to do this within five years.
Britney Spears' highly anticipated memoir “The Woman in Me” will be released Tuesday, revealing the pop superstar's personal take on events that have played out publicly in her decades as one of the most scrutinized figures in American life, along with private moments that she previously kept under wraps.
The first museum in the U.S. dedicated to the climate crisis is in New York. Miranda Massie, director at The Climate Museum, joined Cheddar News how the museum uses art and cultural programming to help people understand how big of a role each and everyone plays in understanding and helping with the climate crisis.
