*By Max Godnick*
LeBron James is ready to add another title to his already gilded resume: Hollywood mogul.
The three-time NBA champion and four-time MVP redrew the professional basketball landscape when he announced he will join the Los Angeles Lakers. The move allows him to work and live closer to his already impressive entertainment empire. His production company, SpringHill Entertainment, is based on the Warner Bros. lot, just a few miles up the 101 Freeway from his new primary office, the STAPLES Center.
"The ease of him being in the heart of Hollywood is really setting up the next stage of what his professional career is going to be," said Sean O'Connell, the managing editor at Cinemablend, in an interview with Cheddar on Tuesday.
James's slate of upcoming projects includes a remake of the 1990 comedy "House Party," multiple series and documentaries in the works at Netflix and HBO, and the long-rumored sequel to the Michael Jordan-Bugs Bunny collaboration, "Space Jam." He'll be physically much closer to their development, production, and marketing processes in Los Angeles than he was in Cleveland or Miami.
The basketball star is still months away from suiting up as a Laker for the first time, but he's already drawing comparisons to some of the entertainment industry's biggest names.
"I think he's primarily going to become a dominant producing force and maybe becomes like an Oprah-type person who launches his own channel, and it's loaded with content that speaks to his interests," said O'Connell.
The current Hollywood landscape puts a premium on A-list talent with worldwide fan bases. The past few months have seen Winfrey ink a multi-year content partnership with Apple, while Barack and Michelle Obama signed a deal with Netflix.
ESPN recently ranked James second on its [annual list](http://www.espn.com/espn/feature/story/_/page/WorldFame/espn-world-fame-100-2018#) of the most famous names in sports - only trailing international soccer star Cristiano Ronaldo. While he clearly doesn't need any help expanding the scope of his fame or influence, James's new home could allow his ambitions and portfolio to reach even higher heights.
"LeBron is a household name and a household face before he even steps into the entertainment realm," said O'Connell. "He can become a true media mogul and make this transition."
For the full segment, [click here.](https://cheddar.com/videos/lebron-james-brings-his-entertainment-empire-to-hollywood)
The vote this week for host of the 2026 World Cup will be a test of FIFA's efforts to clean up its act after a corruption scandal rocked world soccer's governing body three years ago, said Ken Bensinger, author of "Red Card: How the U.S. Blew the Whistle on the World's Biggest Sports Scandal."
The co-creator of the Bikini Body Guide, which currently reaches a global online community of over 35 million women, talks about how the app acts like a personal trainer in your pocket.
The NBA star sat down with Alyssa Julya Smith to discuss what he looks for when picking start-ups to invest in. Among the companies in his portfolio: Postmates, JetSmarter, and Suzy.
PlayVS is the first esports league for high school students. The company announced $15 million in funding that will go towards preparing for its upcoming inaugural season.
Facebook is facing more backlash after a New York Times report revealed the social media company shared user data with at least 60 device makers. It turns out Facebook shared information with four Chinese firms, including Huawei. The Chinese company Huawei is the third largest smartphone maker in the world and has also faced intense scrutiny from U.S. government officials.
Tesla shareholders voted to keep Elon Musk on as chairman of the electric carmaker. At the annual shareholder meeting, Musk said the company is on track to deliver 5,000 Model 3 vehicles per week by the end of this month. Tesla will also open a new gigafactory in Shanghai, its first outside of the U.S.
And we talk to WNBA legend and Olympic gold medalist Lisa Leslie. She stars in the new film 'Uncle Drew' alongside Kyrie Irving, Chris Webber, Shaq, and other comedy and basketball greats. Leslie also weighs in on the NFL kneeling controversy.
Denying people the right to express their opinions doesn't represent America's democratic values, says Lisa Leslie. Trump "focuses so much on trying to be the dictator of our country," Leslie tells Cheddar.
The U.S. didn't qualify for the World Cup this year, but Tab Ramos, who played in three championship events, is still "bullish" about the sport's future in America. "We have a lot of young players -- 18, 19, 20, 21 -- who are ready to take that step and ready to take the U.S. to new heights," he tells Cheddar. Ramos is now the U.S. under-20 national team coach.
The media exec points out that people will pay for sports content before they even pay for dinner. Discovery inked a $2 billion deal Monday to broadcast golf tournaments internationally, across platforms.
Facebook is under fire again for its privacy practices after reports that it gave device makers like Apple, Amazon, and Samsung access to user data. The New York Times claims that over the past 10 years, the social media site struck deals with at least 60 companies for user information. This latest report is just another setback for Facebook as it tries to repair its reputation following the Cambridge Analytica data scandal.
Apple's developer conference, or WWDC, kicks off today in San Jose, California. This year, the tech giant is focusing on software developments rather than new hardware. Cheddar's Hope King reports live from the conference about what we can expect ahead of the keynote speech.
The 2018 World Cup is just days away. We're joined by Tab Ramos, soccer legend, head coach for the U.S. Men's National U-20 team, and World Cup analyst for Telemundo Deportes, to talk about the big event.
Tab Ramos, soccer legend, head coach for the U.S. Men's National U-20 team, and World Cup analyst for Telemundo Deportes, previews the 2018 World Cup in Russia.
