*By Max Godnick*
LeBron James is ready to add another title to his already gilded resume: Hollywood mogul.
The three-time NBA champion and four-time MVP redrew the professional basketball landscape when he announced he will join the Los Angeles Lakers. The move allows him to work and live closer to his already impressive entertainment empire. His production company, SpringHill Entertainment, is based on the Warner Bros. lot, just a few miles up the 101 Freeway from his new primary office, the STAPLES Center.
"The ease of him being in the heart of Hollywood is really setting up the next stage of what his professional career is going to be," said Sean O'Connell, the managing editor at Cinemablend, in an interview with Cheddar on Tuesday.
James's slate of upcoming projects includes a remake of the 1990 comedy "House Party," multiple series and documentaries in the works at Netflix and HBO, and the long-rumored sequel to the Michael Jordan-Bugs Bunny collaboration, "Space Jam." He'll be physically much closer to their development, production, and marketing processes in Los Angeles than he was in Cleveland or Miami.
The basketball star is still months away from suiting up as a Laker for the first time, but he's already drawing comparisons to some of the entertainment industry's biggest names.
"I think he's primarily going to become a dominant producing force and maybe becomes like an Oprah-type person who launches his own channel, and it's loaded with content that speaks to his interests," said O'Connell.
The current Hollywood landscape puts a premium on A-list talent with worldwide fan bases. The past few months have seen Winfrey ink a multi-year content partnership with Apple, while Barack and Michelle Obama signed a deal with Netflix.
ESPN recently ranked James second on its [annual list](http://www.espn.com/espn/feature/story/_/page/WorldFame/espn-world-fame-100-2018#) of the most famous names in sports - only trailing international soccer star Cristiano Ronaldo. While he clearly doesn't need any help expanding the scope of his fame or influence, James's new home could allow his ambitions and portfolio to reach even higher heights.
"LeBron is a household name and a household face before he even steps into the entertainment realm," said O'Connell. "He can become a true media mogul and make this transition."
For the full segment, [click here.](https://cheddar.com/videos/lebron-james-brings-his-entertainment-empire-to-hollywood)
A total of 72,000 gamers qualified for the 17-week long video game competition, and only 102 -- "the elite of the elite" -- made the final cut, says Brendan Donohue, managing director of the League.
The obstacle race organizer had to be tough enough to convince the rapper to skip his own workout routine, said Rich Abend, VP of Global Partnerships. "[Flo Rida] happens to be an incredibly fit person," he said.
Matt Barnes, who won the NBA Championship with the Golden State Warriors last year, says professional athletes shouldn't be punished for using marijuana and that he actually played his best when high.
The NBA team was one of 17 teams to take part in the first-ever NBA 2K league draft earlier this month, where top video game ballers were selected to compete in an eSports championship.
James Comey's new book "A Higher Loyalty" officially hits stores on Tuesday, but juicy details are already leaking out. The former FBI Director likens President Trump to a mob boss in the book. Trump criticized Comey on Twitter on Friday, calling him an "untruthful slime ball." Comey will do an interview this Sunday ahead of the book's release.
President Trump issued an executive order late Thursday night calling for a review of the U.S. Postal Service. The president wants a task force to look into the financial troubles facing the USPS. In recent weeks, Trump has criticized Amazon for contributing to the USPS's financial downfall. Even though Trump didn't specifically mention Amazon in the executive order, it's implied that he wants the task force to look into his claims against the tech giant.
And Cheddar CEO Jon Steinberg sits down with two-time NBA all-star Baron Davis to chat about his life as a tech investor. He's the founder of Sports and Lifestyle in Culture, or SLIC, a company that features and promotes original content from athletes.
The 17-year-old Olympic gold medal-winning gymnast tells Cheddar she worries about limiting herself. The athlete is launching a new clothing line with JCPenney for tweens and teens and a children's book inspired by her Olympic journey.
Approximately 5 million people buy fake tickets every year from unofficial sources. Ticketmaster and the NFL want to combat that problem with a new digital ecosystem, says Greg Economou, Head of Sports for Ticketmaster North America.
The golfer defied all expectations to win his first major championship at the Masters in Augusta, Ga., over the weekend. "It was a dream come true," Reed told Cheddar Monday.
President Trump is stoking fears of a trade war with China yet again. On Thursday evening, Trump threatened more tariffs on China worth $100 billion dollars, on top of the tariffs Trump is already planning. China immediately fired back, saying the country will continue to meet Trump's tariff threats with counter-actions.
President Trump also made news when he finally broke his silence on the Stormy Daniels controversy. When asked by reporters if he knew about the payment by his lawyer to Daniels, Trump quickly said, "no." Michael Avenatti, Stormy Daniels' lawyer, said Trump denying knowledge of the payment is "a gift from the heavens."
Executives and fighters from the UFC were at the New York Stock Exchange to ring the opening bell on Friday in celebration of the organization's 25th anniversary. Amanda Nunes, a UFC fighter, and Lawrence Epstein, the COO of the UFC, join us to weigh in on the milestone and preview the UFC 223 taking place at Barclays Center in Brooklyn this weekend. Epstein also commented on the arrest of UFC star Conor McGregor, saying McGregor's actions don't represent UFC's values.
