*By Max Godnick*
LeBron James is ready to add another title to his already gilded resume: Hollywood mogul.
The three-time NBA champion and four-time MVP redrew the professional basketball landscape when he announced he will join the Los Angeles Lakers. The move allows him to work and live closer to his already impressive entertainment empire. His production company, SpringHill Entertainment, is based on the Warner Bros. lot, just a few miles up the 101 Freeway from his new primary office, the STAPLES Center.
"The ease of him being in the heart of Hollywood is really setting up the next stage of what his professional career is going to be," said Sean O'Connell, the managing editor at Cinemablend, in an interview with Cheddar on Tuesday.
James's slate of upcoming projects includes a remake of the 1990 comedy "House Party," multiple series and documentaries in the works at Netflix and HBO, and the long-rumored sequel to the Michael Jordan-Bugs Bunny collaboration, "Space Jam." He'll be physically much closer to their development, production, and marketing processes in Los Angeles than he was in Cleveland or Miami.
The basketball star is still months away from suiting up as a Laker for the first time, but he's already drawing comparisons to some of the entertainment industry's biggest names.
"I think he's primarily going to become a dominant producing force and maybe becomes like an Oprah-type person who launches his own channel, and it's loaded with content that speaks to his interests," said O'Connell.
The current Hollywood landscape puts a premium on A-list talent with worldwide fan bases. The past few months have seen Winfrey ink a multi-year content partnership with Apple, while Barack and Michelle Obama signed a deal with Netflix.
ESPN recently ranked James second on its [annual list](http://www.espn.com/espn/feature/story/_/page/WorldFame/espn-world-fame-100-2018#) of the most famous names in sports - only trailing international soccer star Cristiano Ronaldo. While he clearly doesn't need any help expanding the scope of his fame or influence, James's new home could allow his ambitions and portfolio to reach even higher heights.
"LeBron is a household name and a household face before he even steps into the entertainment realm," said O'Connell. "He can become a true media mogul and make this transition."
For the full segment, [click here.](https://cheddar.com/videos/lebron-james-brings-his-entertainment-empire-to-hollywood)
Lawrence Epstein, COO of the Ultimate Fighting Championship, says McGregor's actions are "not representative of who we are" and that there's the potential he's kicked out of the organization. The UFC lightweight fighter was arrested Thursday for stirring up a brawl in New York and attacking a bus of other UFC fighters, leaving two of them injured.
After years of turmoil, Tiger Woods is teeing up as a favorite to win the golf championship this weekend. It could be one of the greatest athletic comebacks in sporting history, says Charles Curtis, Writer at For The Win.
Paul Kermizian, the co-founder of the popular arcade bar, used to collect vintage games as a hobby. By combining that passion with his love of craft beer, he created a multi-location business.
Paul Kermizian, co-founder of the popular Barcade, says vintage games are like a "work of art." The arcade/bar combines 80s games, like Street Fighter and Pacman, with craft beer.
The gold medal-winning swimmer says she could only talk about the issue because she stands on the shoulders of Olympic swimmers Michael Phelps and Allison Schmitt, who took the lead in breaking the silence.
The five-time gold medal-winning swimmer is already preparing for the next Summer Games. She trains for up to four hours in the pool every day and has to watch everything she eats, she told Cheddar Thursday.
The one-time Olympic gold medalist, who made history taking home a medal at this year's Games, told Cheddar that there's probably no way her body can "withstand another four years."
When former ESPN President John Skipper resigned in December, shockwaves rippled throughout the sports network. The Hollywood Reporter's James Andrew Miller broke details of the alleged cocaine extortion plot behind the scenes and joined Cheddar to discuss the channel's uncertain future.
One of Nike's top executives is stepping down over misconduct allegations. Airbnb is making it easier for people with disabilities to find rentals on its platform. We dive into the Theranos fraud scandal with the Wall Street Journal reporter who initially reported that something was off with the start-up blood testing company. And Tim Stenovec chats with Neil Patrick Harris about season two of his Netflix show "A Series of Unfortunate Events."
The Olympic gold medallist told Cheddar that, despite reports that the Winter Games had record low ratings, NBC was happy with the results. He said viewers have just changed how they access sports.
Load More