*By Max Godnick*
LeBron James is ready to add another title to his already gilded resume: Hollywood mogul.
The three-time NBA champion and four-time MVP redrew the professional basketball landscape when he announced he will join the Los Angeles Lakers. The move allows him to work and live closer to his already impressive entertainment empire. His production company, SpringHill Entertainment, is based on the Warner Bros. lot, just a few miles up the 101 Freeway from his new primary office, the STAPLES Center.
"The ease of him being in the heart of Hollywood is really setting up the next stage of what his professional career is going to be," said Sean O'Connell, the managing editor at Cinemablend, in an interview with Cheddar on Tuesday.
James's slate of upcoming projects includes a remake of the 1990 comedy "House Party," multiple series and documentaries in the works at Netflix and HBO, and the long-rumored sequel to the Michael Jordan-Bugs Bunny collaboration, "Space Jam." He'll be physically much closer to their development, production, and marketing processes in Los Angeles than he was in Cleveland or Miami.
The basketball star is still months away from suiting up as a Laker for the first time, but he's already drawing comparisons to some of the entertainment industry's biggest names.
"I think he's primarily going to become a dominant producing force and maybe becomes like an Oprah-type person who launches his own channel, and it's loaded with content that speaks to his interests," said O'Connell.
The current Hollywood landscape puts a premium on A-list talent with worldwide fan bases. The past few months have seen Winfrey ink a multi-year content partnership with Apple, while Barack and Michelle Obama signed a deal with Netflix.
ESPN recently ranked James second on its [annual list](http://www.espn.com/espn/feature/story/_/page/WorldFame/espn-world-fame-100-2018#) of the most famous names in sports - only trailing international soccer star Cristiano Ronaldo. While he clearly doesn't need any help expanding the scope of his fame or influence, James's new home could allow his ambitions and portfolio to reach even higher heights.
"LeBron is a household name and a household face before he even steps into the entertainment realm," said O'Connell. "He can become a true media mogul and make this transition."
For the full segment, [click here.](https://cheddar.com/videos/lebron-james-brings-his-entertainment-empire-to-hollywood)
Cheddar gets a look at Curiosity Stream's 'Beyond the Spotlight,' a biography series about the intriguing people who capture our attention, fill our social feeds, and shape pop culture.
"Anything Is Possible," a documentary about NBA superstar Kevin Garnett recounting his career from being drafted out of high school to a championship with the Boston Celtics, is set to premiere on Showtime. Executive producer Marc Levin and co-directors Daniel Levin and Eric Newman joined Cheddar to provide some background on the project and discuss Garnett's legacy. With KG considered a pioneer for modern NBA draftees straight out of high school (the fifth pick in 1995), the filmmakers also discussed the possibility of the league reversing course on its current rule that requires a player to be at least 19-years-old and a year removed from high school to play.
Professional sports is facing a reckoning right now over several stories painting an ugly picture of a toxic work environment, encompassing multiple teams in multiple leagues and dealing with different issues.
This week, the NHL's Chicago Blackhawks ousted their general manager and senior director of hockey operations after an investigation confirmed former player Kyle Beach's claims that the team's former video coach Brad Aldrich sexual assaulted him back in 2010, with upper management ignoring his claims until after the team won the Stanley Cup that season. Last night, Joel Quenneville, now the coach of the Florida Panthers but Chicago's coach that season, stepped down from his post.
This comes just a few weeks after the NFL was rocked by leaked emails showing now-former Las Vegas Raiders Head Coach Jon Gruden using racist, sexist and homophobic language. He resigned soon after the emails came to light. We can't forget, though, that those emails come from a much broader investigation of the toxic work environment in the offices of the Washington Football Team. NFL Commissioner Roger Goodell said this week the league wouldn't publicly release anything from its investigation of the team, but lawyers for many of the women interviewed in the case say they want a public report.
And last January, just one month after hiring him, the New York Mets had to fire then-General manager Jared Porter, who admitted to sending explicit, unsolicited texts and images to a female reporter in 2016 when he worked for the Chicago Cubs. ESPN had been in possession of the texts since 2017, but the woman in question asked the network not to run the story out of fear her career would be harmed. She only reached back out to ESPN after she left the field of journalism altogether. Porter has been banned from the sport through next season.
If you believe in the phrase "where there's smoke, there's fire," professional sports is a five-alarm blaze.
Julie DiCaro, senior writer and editor at Deadspin, joins None of the Above to discuss.
Jill and Carlo discuss the scenes of joy at American airports as borders reopen, another tool in the Covid toolbox, the latest in the Astroworld crowd crush tragedy and more.
Gaming technology studio Mythical Games recently raised $150 million in a round led by Andreesen Horowitz, bringing Mythical's valuation to above unicorn status at $1.2 billion. Mythical Games' mission is to create a new generation of gaming with play-to-earn games that allow players to play to win actual cryptocurrency. Now the company is taking it to another level with NFT technology, allowing players to play with characters they can truly own. Mythical Games CEO John Linden joined Cheddar News' Closing Bell to discuss.
Evan Vandenberg, the founder and CEO of Dibbs, a sports card trading platform, joined Cheddar to break down how his company allows sports fans to buy and sell fractions of sports cards. The physical trading cards are typically held in a vault while fans are provided with a digital representation of that card that they can go on to sell or even buy more fractions of the item. Vanderberg also talked about the company's $13 million Series A funding round and investments from major sports figures like the NBA's Chris Paul and NFL's DeAndre Hopkins.
A Freitag pod with Carlo and Baker, talking about the upcoming federal vax-or-test deadline, the most shocking upset of this week's elections, an incredible story of selflessness and Love, Hate, Ate.
