*By Max Godnick*
LeBron James is ready to add another title to his already gilded resume: Hollywood mogul.
The three-time NBA champion and four-time MVP redrew the professional basketball landscape when he announced he will join the Los Angeles Lakers. The move allows him to work and live closer to his already impressive entertainment empire. His production company, SpringHill Entertainment, is based on the Warner Bros. lot, just a few miles up the 101 Freeway from his new primary office, the STAPLES Center.
"The ease of him being in the heart of Hollywood is really setting up the next stage of what his professional career is going to be," said Sean O'Connell, the managing editor at Cinemablend, in an interview with Cheddar on Tuesday.
James's slate of upcoming projects includes a remake of the 1990 comedy "House Party," multiple series and documentaries in the works at Netflix and HBO, and the long-rumored sequel to the Michael Jordan-Bugs Bunny collaboration, "Space Jam." He'll be physically much closer to their development, production, and marketing processes in Los Angeles than he was in Cleveland or Miami.
The basketball star is still months away from suiting up as a Laker for the first time, but he's already drawing comparisons to some of the entertainment industry's biggest names.
"I think he's primarily going to become a dominant producing force and maybe becomes like an Oprah-type person who launches his own channel, and it's loaded with content that speaks to his interests," said O'Connell.
The current Hollywood landscape puts a premium on A-list talent with worldwide fan bases. The past few months have seen Winfrey ink a multi-year content partnership with Apple, while Barack and Michelle Obama signed a deal with Netflix.
ESPN recently ranked James second on its [annual list](http://www.espn.com/espn/feature/story/_/page/WorldFame/espn-world-fame-100-2018#) of the most famous names in sports - only trailing international soccer star Cristiano Ronaldo. While he clearly doesn't need any help expanding the scope of his fame or influence, James's new home could allow his ambitions and portfolio to reach even higher heights.
"LeBron is a household name and a household face before he even steps into the entertainment realm," said O'Connell. "He can become a true media mogul and make this transition."
For the full segment, [click here.](https://cheddar.com/videos/lebron-james-brings-his-entertainment-empire-to-hollywood)
Gabe Laques, MLB Editor & Reporter, USA Today Sports, joins Cheddar Bets to offer up his expert opinions on the start of baseball season.
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Baseball is as American as — Apple TV+. The National Pasttime has a new media partner this season, as the MLB will be streaming Friday night doubleheaders on the Apple streaming service. Noah Garden, the league's chief revenue officer, spoke to Cheddar News to break down the details of what's being offered in the new package and why Major League Baseball felt the need to make the move this year. "We've been in a situation where we've lost reach, even within the cable bundle. There are situations where people in the local market don't have access to watch their favorite team and their local team on top of that," he said. "You have cord cutters and even probably more importantly, cord nevers. So streaming offers of some ability to gain reach that we've lost over the the last couple of years, and Apple was really the perfect partner for us."
The 2022 Masters Tournament is slated to begin on Thursday, and one of golf's most iconic players is set to return to Augusta National, just 14 months after a devastating car accident. In a press conference, Tiger Woods told reporters that not only is he planning to play in the tournament, but that he also thinks he can win. Cam Rogers, national sports betting and golf analyst, and host of 'Lock It In'
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Between Bells EP Conor White recaps some of the biggest stories of the week, while Baker Machado and Hena Doba test their knowledge, and maybe learn a thing or two. It's This Week in Trivia!
David Salituro, MLB and PGA sportswriter for Fansided.com, joins Cheddar Bets to break down his favorite futures bets in the MLB and at The Masters.
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For the first time in the history of the storied men's college basketball rivalry between Duke University and the University of North Carolina, the two teams will be meeting directly in the NCAA tournament — and in the Final Four! Sean Green, the co-founder of the Sports Gambling Podcast Network, joined Cheddar to give his take on the possible final game of legendary Duke coach, Mike Krzyzewski. "Now, if you recall, UNC actually beat Duke in Coach K's final home regular-season game, so revenge is going to be on the mind of Duke in this Final Four game, and I think they have the best of UNC. I like them laying four points," Green said. He also picked Villanova with an upset win over Kansas.
