*By Max Godnick*
LeBron James is ready to add another title to his already gilded resume: Hollywood mogul.
The three-time NBA champion and four-time MVP redrew the professional basketball landscape when he announced he will join the Los Angeles Lakers. The move allows him to work and live closer to his already impressive entertainment empire. His production company, SpringHill Entertainment, is based on the Warner Bros. lot, just a few miles up the 101 Freeway from his new primary office, the STAPLES Center.
"The ease of him being in the heart of Hollywood is really setting up the next stage of what his professional career is going to be," said Sean O'Connell, the managing editor at Cinemablend, in an interview with Cheddar on Tuesday.
James's slate of upcoming projects includes a remake of the 1990 comedy "House Party," multiple series and documentaries in the works at Netflix and HBO, and the long-rumored sequel to the Michael Jordan-Bugs Bunny collaboration, "Space Jam." He'll be physically much closer to their development, production, and marketing processes in Los Angeles than he was in Cleveland or Miami.
The basketball star is still months away from suiting up as a Laker for the first time, but he's already drawing comparisons to some of the entertainment industry's biggest names.
"I think he's primarily going to become a dominant producing force and maybe becomes like an Oprah-type person who launches his own channel, and it's loaded with content that speaks to his interests," said O'Connell.
The current Hollywood landscape puts a premium on A-list talent with worldwide fan bases. The past few months have seen Winfrey ink a multi-year content partnership with Apple, while Barack and Michelle Obama signed a deal with Netflix.
ESPN recently ranked James second on its [annual list](http://www.espn.com/espn/feature/story/_/page/WorldFame/espn-world-fame-100-2018#) of the most famous names in sports - only trailing international soccer star Cristiano Ronaldo. While he clearly doesn't need any help expanding the scope of his fame or influence, James's new home could allow his ambitions and portfolio to reach even higher heights.
"LeBron is a household name and a household face before he even steps into the entertainment realm," said O'Connell. "He can become a true media mogul and make this transition."
For the full segment, [click here.](https://cheddar.com/videos/lebron-james-brings-his-entertainment-empire-to-hollywood)
March Madness is finally here as everyone is looking for which team to bet on and which teams to fade. Sports betting expert Alex Glaze joins Cheddar Bets to tell you which Cinderella team you should bet on and which teams to avoid for the NCAA Tournament.
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Sean Green, Co-founder of the Sports Gambling Podcast Network, discusses which teams he's leaning towards and away from, who the breakout stars will be, and explains why UCLA, a No. 4 seed, will leave New Orleans with the title.
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BetMGM host Olivia Harlan Dekker gives her plays for some of the NCAA Tournament's biggest storylines, and explains why she is selling on both Coach K and - yes - Sister Jean.
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Erika Nardini, CEO of Barstool Sports, joined Cheddar News senior reporter, Michelle Castillo at South by Southwest to talk about Barstool Sportsbook and the NCAA March Madness tournaments. "What we really believe is that there's going to be the next generation of sports bettor, [who] will follow sports the way Barstool Sports follow sports," she said. "They'll like winners. They'll like losers. They'll like the storylines. They'll like the drama with the fans.”
Amy Purdy, the three-time Paralympic medalist and first double-leg amputee competitive snowboarder, made her debut as a commentator at this year's games, and she joined Cheddar News to recap the event. "I like to challenge myself because I was challenging myself as a Paralympic athlete myself," she said. "But then to be able to be a commentator and be able to, you know, support the game, support the athletes in a completely different way, it was a lot of fun."
College basketball forward for the HBCU Texas Southern University, Mimi O'Neal, daughter of Hall of Famer Shaquille O'Neal, is pushing for more changes in light of gender equity scandals in NCAA college hoops brought to light on social media last year.
It's been an eventful past few weeks for the WNBA. One of the league's top players, Brittney Griner, remains in Russian custody after being detained at an airport last month. The league is also dealing with a scandal after fining a team for providing charter flights to their players. Emily Caron, sports business reporter for Sportico, joined Cheddar News' Closing Bell to discuss.
Tyler Fulghum, ESPN betting analyst, joins Cheddar Bets to break down the best value picks of the remaining teams in the biggest conference tournaments.
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