WHERE TO WATCH
Is The Upfront Advertising Model Outdated?
May 13, 2019
The 2019 Upfronts are underway and advertisers are getting ready to spend big bucks for some prime commercial spots this fall. Dallas Lawrence, Chief Communications & Brand Officer at OpenX joined Cheddar to discuss.
How McDonald's Is Using Tech to Improve Its Drive-Thru Experience
Feb 26, 2019
Facebook Is Going After TV Ad Dollars with Brand-Safe Shows
Facebook wants to be taken seriously by television advertisers. The company announced on Tuesday it would allow companies to buy its video ads during the "Upfronts." The term refers to a time in the television industry, usually starting in May, when marketers buy ads on programming for the upcoming TV season. Top slots are offered, and anything left over is sold in the Scatter market.
Dec 1, 2017
Facebook Focuses on Mobile Videos in 2018
Facebook's David Fischer shared with Cheddar what the company is focusing on in 2018. He says integrated advertising on its social media platforms and mobile videos will be big in the next year.
Jun 10, 2019
Report: Growth In U.S. Advertising Industry Was Up 6% In 2018
According to the U.S. Media Forecast Report by GroupM, growth in the U.S. advertising industry rose by 6 percent in 2018. What does the future look like? Brian Wieser, Global President of Business Intelligence at GroupM, joined Cheddar to discuss.