September 15 marks the beginning of Hispanic Heritage Month. Each year, the U.S. honors the contributions of people with roots in Spain, Central America, South America and the Spanish-speaking nations of the Caribbean. As the celebration grows in popularity each year, some industry experts feel brands and advertisers haven't updated their approach to the month in a way that's authentic. Isaac Mizrahi, co-president and COO of Alma Advertising and a contributor for Forbes joined us to talk about his article and the issue when brands aren't authentic.