October 12, 2017
Sunni Goodman, SVP of Communications & Consumer Experience at Mattress Firm, discusses the company's new bed-in-a-box brand, "Tulo." Goodman notes that what separates the label from competitors like Casper is that it comes in 3 different degrees of firmness. Customers are also given 120 days to test out the mattress. If they realize it is not for them, they can return it or request a replacement.