Ivanka Trump Label Store is Open for Business

The Ivanka Trump store is officially open for business. Racked Reporter Hilary George-Parkin explains how the label is shifting gears amid this business and political landscape.

The brick and mortar store opened inside Trump Tower on Thursday. George-Parkin says until recently the label mainly focused on its business through department stores. It is shifting gears now with a launch of e-commerce and this store location. "This is their way of establishing an identity," says George-Parkin.

Ivanka Trump stepped down from the label before her father took office, and she assumed her role in the Trump administration.

We use cookies and similar technologies on this site to collect identifiers, such as IP address, and cookie and device IDs as described in our Privacy Policy.