WHERE TO WATCH
IZEA Announces Pricing Of Its Public Offering Of Common Stock
May 8, 2019
Ted Murphy, CEO of IZEA, joined Cheddar to discuss the completion of a new share offering and the latest trends in the influencer marketing industry.
M.M. LaFleur Looks To Help Women Running For Office
Feb 28, 2019
Top Trends in Influencer Marketing
Influencer marketing is becoming a mainstream strategy for brands to reach their audience. A recent report from IZEA, an influencer marketing agency, says two in five U.S. marketers have experience with influencer & content marketing. Ted Murphy, CEO of IZEA, discussed the biggest trends in the way brands are using influencer marketing.
Jan 9, 2019
Influencer Marketer IZEA Eyes Hispanic Market with New Acquisition
Influencer marketing company IZEA Worldwide is expanding into Latin America with the acquisition of FLUVIP. FLUVIP is a Latin American-focused influencer marketing company with more than 100,000 influencers. Companies are projected to spend between $5 billion and $10 billion in influencer marketing by 2022.
Jul 29, 2019
The Rise of Fake Followers Takes a Toll on Advertisers
Influencer marketing has grown tremendously popular in today's digital world. However, the rise of social media influencers is fueling a rise in fake followers. These fraud figures are reportedly costing brands $1.3 billion. Ted Murphy, the CEO of IZEA - an influencer marketing platform - joined Cheddar to discuss regulating the industry.