Jamal Edwards, Founder of SBTV, discusses how he turned a love for making grime hip-hop videos into a multi-million dollar entertainment company.

Edwards began filming artists on the streets of London when he was a 16-year-old working in retail. SBTV has over half a billion views, and he has worked with Richard Branson, Nicki Minaj, Ed Sheeran, and more.

He goes through his process in detail and talks about how his unique shooting and online publishing style has made his videos so popular. He discusses the importance of sharing on social media and taking lyrics from songs to create eye-catching text on screen.