Jazz up your socks this holiday season! Cody Disch, Cofounder & CEO of Ace and Everett joins Cheddar to discuss how he's bringing $60 socks into the luxury space. The socks are sold online and carried in over 50 global stores including Bergdorf Goodman. The company created the 100 Man March, a daylong event featuring men in blazers, button-downs, tighty-whities, and Ace & Everett socks running through Manhattan. He said it was a celebration of self-expression. As for the future, he sees the company expanding into women's socks, sweaters, and t-shirts. He wants to build the brand as a contemporary fashion house and bring its sophisticated knits to a mass market.