E-commerce today exists primarily for speed and convenience. Jet.com wants to change that. "We really want to bring back the positive emotion that came with shopping all along," says David Echegoyen, the online retailer's chief customer officer.
For full interview, [click here](https://cheddar.com/videos/how-jet-com-targets-the-urban-millennial-through-personalization).
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Christopher Zara, Senior Editor at Fast Company, joins Cheddar to discuss the current state of X and why Elon Musk may be the reason people are joining Bluesky.