Online retailer Jet.com is bulking up its advertising presence in major metro areas. Cheddar is live at the company's New Jersey headquarters with Emily Frankel, the company's senior director of digital marketing. She explains the keys to reaching the company's core demographics.
We learn about Jet's marketing efforts in New York City. It's launching special-edition subway cards in some of the city's most-frequented stations. Frankel also tells us about the strategic thinking that goes into Jet's outdoor marketing strategy.
Finally, Frankel gives insight on how Jet uses different social media channels to reach its market. She reveals how the e-commerce company is working to cut into Amazon's millennial market share. Plus, we get a detailed breakdown of the company's strategies on Instagram, Snapchat, and more.
Seth Goldstein, Senior Equity Analyst at Morningstar, examines Tesla’s new Roadster, SpaceX merger speculation and the race to make robotaxis profitable.
Antoine Marcel, founder and CEO of Flourish Robots, discusses how its AI-powered robot could transform household chores and bring home robotics to the masses.
Chris Stafford, haunted house expert and CEO of Thirteenth Floor Entertainment, reveals the business behind Halloween’s biggest scares and immersive attractions
Efraim Grinberg, Chairman and CEO of Movado Group, discusses keeping iconic watch brands relevant, expanding its portfolio and reaching a new generation.
The Securities & Exchange Commission wants to end the requirement that U.S. public companies file quarterly reports and move to semiannual reporting. Why?
