*By Conor White* JetBlue founder David Neeleman wants to disrupt the airline industry one more time, and The Points Guy's Julian Kheel said that, after a decade of consolidation in the space, the long-time airline exec's got an opening to do it. "The big airlines really aren't paying attention to customer service," Khell said in an interview on Cheddar Friday. "There's an argument to be made that, maybe they're not losing business because there are so few of them now, but that a competitor could come in and really make a difference." Earlier this week news broke that Neeleman is looking to raise $100 million for a new low-cost airline dubbed Moxy Airways. "What David is looking for is an airline serving smaller cities, on a point-to-point basis, meaning a non-stop basis," explained Julian Kheel, senior editor for The Points Guy, "which is interesting, because that's a little bit how JetBlue, which David originally founded many years ago, how they started." Neeleman founded the airline in 1999, offering lower prices and more amenities than its competitors. He stepped down as CEO in 2008 and launched Azul Brazilian Airlines a year later. Moxy is expected to start flying in 2020. And while the goal may be similar to what Neeleman's espoused in the past ー keeping customers happy ー Kheel said the almighty dollar will decide whether or not the new venture is ultimately successful. "Consumers always claim they want better service, but when it comes down to it, they book on price." For the full interview, [click here](https://cheddar.com/videos/the-skys-the-limit-for-jetblue-founders-new-airline).

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